Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study. now. With the support of 20 leading scientists, Martin. Lindstrom and his global team has spent four years researching what Lindstrom calls our ‘buyology’.

Author: Balar Moogutaur
Country: Solomon Islands
Language: English (Spanish)
Genre: Art
Published (Last): 25 January 2016
Pages: 179
PDF File Size: 16.86 Mb
ePub File Size: 16.5 Mb
ISBN: 920-1-39377-194-9
Downloads: 83130
Price: Free* [*Free Regsitration Required]
Uploader: Vikree

With every sentence, one says to one’s self, ” Really?

Published October 21st by Currency first published January 1st The SST scans, however, showed results that mirrored the relative successes of each show. Sexual content in advertisements therefore was considered to have diverted their attention away from the product in question. Do companies copy from the world of religion and create rituals — like drinking a Corona with a lime — to capture our hard-earned dollars? Despite government bans, does subliminal advertising still surround us — from bars to highway billboards to supermarket shelves?

This section needs expansion. How accurate are these fRMI scans?

Cases and examples are discussed at the most length, and the brain-imaging data is relatively general and acts liindstrom as a summary than a focal point. Can other senses — smell, touch, and sound – be so powerful as to physically arouse us when we see a product?

This careful subtlety is lost on Lindstrom, who continually injects the book with references to his own importance as a consultant. If I say it was a rock from the moon, you are overjoyed.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Despite the cost, companies are already using neuromarketing e. I would agree that Buyology contains some lindshrom insights; however, I also agree that the data would be more useful if the research methodology and findings were published in a way that opened them up to more rigorous scholarly review.


May 13, Erwin rated it really liked it.

It was however the brands which showed buyooogy most activity in the decision making area of the brain, more so than the sports limdstrom. James says 10 years ago. Overall, Buyology is a must-read for marketers. He makes a lot of money and his opinions are highly regarded in his field! But this is the first book I’ve legitimately read, start to finish, since starting my crazy new jobs, and I guess that merits some words.

Refresh and try again. Strong Brands are like Religion.

Buyology by Martin Lindstrom | : Books

Common terms and phrases activity actually American Idol Apple arette asked associated behavior believe billboards bottle brain-scanning brand Buyology Calvert Calvin Klein cigarette Cingular Cingular Wireless Coca-Cola Coke color commercials consumers cortex cream created dopamine emotional experiment fact feel Ferrari fMRI Ford fragrance global Hello Kitty icons images inside iPod Klein later lives logo look market research Marlboro memory messages million mind mirror neurons models movie NASCAR neuroimaging neuromarketing Nokia Pepsi percent play popular powerful predict product placement region religion remember response rituals scans scent Seki saba sell sense sex in advertising sexual shampoo smell smoking somatic markers sound subconscious subjects subliminal advertising subliminal messages sumers tagline Thanks thing tion tobacco vertising viewers visual volunteers watch What’s women words York.

The research itself should make up for the lack of novel findings, enabling a reader to defend what they already know using Lindstrom’s research, but the research results are not discussed in enough detail to be usable. Higher price of a product increases our enjoyment of it. But as bad as all that is, it’s not the worst thing about this bad book. Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign. While the studies provide facts, the interpretation of those facts are easy to argue.


I mean no disrepect to Lindstrom; you can tell that he is an interesting and charismatic guy and I’m sure I would love to be at a cocktail party with him. Basically, your brain responds to things whether you want it to or not and there’s not much you can do about it except reduce your exposure to branding and advertising. Can other senses — smell, touch, and sound — be so powerful as to physically arouse us when we see a product?

You are commenting using your WordPress.

If an ad is understated, we let our guard down, and it might just have an impact. What else could one ask for? How much do we know about why we buy? I am surprised with the results of his research, and it’s good to take into consideration the possible effects of advertising strategies to consumers. They were then asked to relive an emotional experience had with another human being, and the part of the brain involved was also examined.