Inspired by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters. What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e- Choupal. This initiative has enabled farmers from over 40, e-Choupal is an India-based business initiative by ITC Limited that links rural farmers with internet access to inform and empower them, improving both the.

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The Company leverages the e-Choupal platform to support holistic development of rural communities in and around e-Choupal catchments through a number of initiatives – dairy management, agarbatti manufacturing and skills development – aimed at stimulating non-farm incomes and creating sustainable livelihood opportunities. The active participation of farmers in this rural initiative has created a sense of ownership in the project among the farmers.

However, in most cases, milk yields are low due to poor quality stock. Healthcare delivery in Rural India. Products like clay water bottles, sustainable bamboo products, wallets from used tyres and so on. These particularly small enterprises lack access to markets and hence do not have predictable income and growth 3. Its services reach out to more than 4 million farmers in over villages through kiosks spread across 10 states.

Media Corner Contact Us. Instead of travelling long distances e-choupql the nearest mandi, the farmer takes a sample of his produce to the e-Choupal. A network of village internet kiosks – e-Choupals – enable even small and marginal farmers in e-cuoupal India, who are de-linked from the formal market, to access real-time weather and price information, and relevant knowledge and services to enhance farm productivity, quality and command better prices – improving their competitiveness and capacity to manage risk.


Jtc innovation really works Business Today.

ITC e-Choupal eco-system

Retrieved from ” https: The aggregation of the demand for farm inputs from individual itx gives them access to high quality inputs from established and reputed manufacturers at fair ihc. Under the programme, Cattle Development Centres CDC have been established till date, covering more than 10, villages and resulting in over 15 lakh artificial inseminations. Chairman Y C Deveshwar speaks on the e-Choupal. The eChoupal experiment has the potential to transform the farm sector The Times of India.

What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e-Choupal

Jump to Top Navigation. Such a market-led business model can enhance the competitiveness of Indian agriculture and trigger a virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk itv, larger investments and higher quality and productivity.

The sanchalak bears some operating cost but in return earns a service fee for the e-transactions done through his e-Choupal.

As a market-led business model, ITC e-Choupal has enhanced the competitiveness of Indian agriculture and triggered a virtuous cycle of higher productivity, higher incomes and enlarged capacity for farmer risk management, larger investments and higher quality and productivity. The farmers do not pay for the information and knowledge they get from e-Choupals; the principle is to inform, empower and compete.

Ec-houpal computer is housed in the sanchalak’s house and is linked to the Internet via phone lines or by a VSAT connection. The problems encountered while setting up and managing these ‘e-Choupals’ are primarily of infrastructural inadequacies, including power supply, telecom connectivity and bandwidth, apart from the challenge of imparting skills to the first time internet users in remote and inaccessible areas of rural India.


The Golden Peacock Innovation Award Another path-breaking initiative – the ‘Choupal Pradarshan Khet’brings the benefits of agricultural best practices to small and e-chkupal farmers.

ITC ABD :: e-Choupal

ITC e-Choupal eco-system The ITC e-Choupal initiative is a powerful illustration of a unique and innovative model that delivers significant societal value by co-creating rural markets with local communities. This article needs to be updated. Website optimised for IE 7.

From Wikipedia, the free encyclopedia. Real-time information and customised knowledge provided by ITC e-Choupal enhance the ability of farmers to take decisions, align their farm output with market demand and ensure higher quality and productivity.

Collapse All Expand All. ITC has set up over 6, water harvesting structures to date. HBR Case Study 1. Launched in June’e-Choupal’, has already become the largest initiative among all Internet-based interventions in rural India.

E-Choupal – Wikipedia

e-cnoupal HBR Case Study 2. Lintas Media arm, e-choupal join to launch Bharat Barometer blonnet. The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others.

This, in turn, creates another virtuous cycle that is propelling the economy into a higher growth trajectory.