The Kraft and Cadbury merger was a hostile horizontal acquisition. The very act of Kraft seeking to purchase Cadbury categorized the merger as a horizontal. On November 19 I observed that Kraft’s proposed acquisition of the English price for the assets of the firm that an intelligent analysis might support. used in illustrating why mergers so often don’t deliver on their promise. Free Essay: On February 2, Kraft and Cadbury, two leading firms in the snack industry finalized their merger decision after five months of.

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He knew he couldn’t do anything to ensure job-losses are kept to a minimum, so why even pretend he could? Kraft is fully aware of cadbufy critical success factors which apply to them and those which apply to the industry.

Recent Posts Mar 14th Moreover, how it can meet shareholder expectations. Likewise, Porter, cited in Thompson,p. High growth was visible within the Kraft stock in the immediate post-merger, as although the financial costs of the merger would add up, investors continued to see significant potential in the growth of the business due to the complementary nature of the merger. Cadburu, Law, Deviance and Punishment.

By implementing such strategies Kraft are able to manage their activities appropriately and by doing so they are able analysix identify the skills and competencies which are required to foster organisational growth cadbhry drive profits. They have paid particular attention towards their customers, as they claim to help people to live and eat better. Strategic analysis helps an organisation to identify what is happening outside of the business so that they can focus on external elements or threats that the business is likely face.

Mergers and Acquisition: Brief Analysis of Kraft and Cadbury

Add your comment Comments Subscribe Enter your email address below to receive helpful student articles and tips. The main emphasis is so that the company can perform better compared to if it was working individually. Essay Manuals Topics for illusration essays Searching for an online essay writer Choosing an essay type Essay closing sentences College essay anslysis Controversial persuasive topics Searching for an online essay writer Othello: Experimental Design and Methods in Chemistry.


The diversified nature of conglomerates means that although they are largely safe from large-scale movements in the market, their multi-focus competitive model prevents effective competition in a single market cadbry dilutes the ability of division to effectively react against market conditions.

Good brand krafg is also an important aspect in any organisation, therefore if Kraft wants to prosper it must emphasise on knowledge management so that it wnalysis grasp and share its knowledge skills and core competencies with Cadbury.

They will not improve the product and it is likely they will start tampering with the ingredients. Correlation and Regression Analysis.

But it is still a wretched outcome. Valiant as such efforts were though, they were under-carpet-swept and the deal went through in February this year.

Kraft-Cadbury Merger Analysis Strategic Focus Although many large-scale corporate mergers flounder, Kraft has rather benefited from its acquisition of Cadbury. KFT’s global market positioning is 1 for products ranging from; biscuits, gum, chocolate, candy, and nuts. The corporate parent can therefore cdbury certain decisions about the portfolio of the business so it can manage global operations more efficiently. Add a comment Your name: This acquisition has enabled Kraft to expand their portfolio kraff terms of product offering.

Strategy and Business Analysis.

They use their capabilities and resources so that they can invest in those areas of the business which are critical for its long term success and by doing so they gain competitive advantage over others.

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As a result, the company has delivered a remarkable outcome in very challenging economic conditions” PRNewswire, Furthermore they can help Cadbury to develop their capabilities by enabling them to improve their skills at the same time as helping them to improve on their weaknesses.

Just so long as you ignore the unmistakable sound of grinding teeth behind the reassuring words, perhaps that really is something to be optimistic about. But the lack of any genuinely radical ideas during the takeover battle was very noticeable. The problem is how to translate say Corus foreign-owned shares into employee-owned shares in an affordable way.


Therefore by acquiring such a prestigious company with iconic brands, Kraft will be able to enhance its long term revenues and growth by strengthening their presence in developing markets such as India and Mexico. If only companies could change over to worker-ownership.

Management must have a clear vision in place as to where it wants to be in the long-term so it is able to identify its strategic purpose as to why the company exists.

On the other hand, Kraft should avoid adding management costs and bureaucratic complexity because it is likely to hinder business performance. While there are many potential benefits of mergers, the integration of a large-scale corporation into another large-scale corporation does not always lead to positive results for both parties.

Since Kraft Foods began trading after the split, it has displayed positive stock growth along with the stock market in general. Basic Economic Concepts and Principles.

Kraft-Cadbury Merger Analysis

Cadbury declined several offers from Kraft, however after grueling negotiation and term amendments Cadbury finally gave in to what appeared to be the best and only offer on the table at the time.

This was necessary, as it allowed the organization to effectively utilize the value and resources brought to the company through the acquisition of Cadbury, as otherwise there was concern that it would lead to low-growth for both organizations.

In particular, developing market growth has become a key component of the organization growth strategy, as these markets have begun to generate significant sales for the kfaft. If you enjoyed this article, subscribe to receive more just like it.

I hate to have to say this, but James Corden and Bill Bailey have allowed themse The organization is best known for their specialty chocolates during Easter, i. That could be good, but to drag Cadbury down to that low standard would be very sad.